“Why should branding matter if my business is doing Okay?”
You might think your business has it all together, but sometimes, you can still face common problems that could harm you in the long run. But there's no need to sweat it; a branding audit isn't as intense as a financial audit. It's pretty chill and helps eliminate the clutter and refine your business identity!
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A brand audit evaluates a company's brand image, messaging, and marketing strategies. It involves analyzing the company's brand identity, including its logo, colors, tagline, and brand persona. The audit aims to identify areas to improve brand awareness and reputation and to develop a roadmap for strengthening its brand identity and messaging.
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Are you feeling like your brand is outdated? Perhaps your DIY logo and a few business cards served their purpose in the past, but as your business expands, you may notice that your business model has evolved, your offerings have changed, and you start to realize the type of audience you want to attract. Consequently, the elements that currently represent your brand may no longer align with your vision and values, and you may feel like they do not accurately reflect your brand identity.
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The audits uncover hidden potential in your brand, ensuring every detail reflects sophistication and allure. As such, here is the list of aspects that I analyze:
Font Choice/Pairing
Color Palette
Brand Name
Brand Elements
Social Media Profile/Feed
Logo Suite
Brand Photography
Target Audience
Collateral Design
Blog Audit
Competitor Analysis
SWOT Analysis
Website Layout/Design
These subject are what we sit down and discuss how your business is doing right now and where you want to be!
Even better, my analysis comes with actionable steps that you can do to improve your branding!
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The investment into this brand audit will be $1000, split into two payments of $500.
Additionally, if you decide to invest in my brand design services within 60 days of receiving the audit, I can offer you a discount on whichever branding package you choose, with the amount you spent on the audit deducted from the total cost. It's a win-win situation!
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2 weeks - This covers the research, provision of actionable steps, and setting up a presentation for you to follow along and take with you!
What are these “Common” Problems in my branding?
When starting your business anew, you probably didn’t see yourself hiring a designer right out the gate. So you decided to either do the logo yourself. It’s even more probable that you used some instant logo maker or worse…Canva. When starting, it’s excusable, but eventually, you have to grow up and level up that logo!
DIY’ED LOGO?
When choosing colors for your brand, don't just rely on your personal favorites. It's important to pick colors that connect with your target audience's interests and preferences. Once you know what they like, you can incorporate your favorite colors to create a brand that reflects your personality and resonates with your audience.
Clashing Colors?
Boring Brand Name?
A memorable name can make you stand out. Select a name that aligns with your brand and resonates with your audience. Therefore, take your time, brainstorm different options, and select a name that resonates with your audience and accurately represents your brand's identity. Additionally, don’t limit yourself to choosing a name that only includes your offering.
Everyone’s yOur Target Audience?
You want your business to succeed, so you think reaching out to everyone is the way to go with that success. This mindset is FAR from the truth! If you are for everyone, you are not for anyone. Your messaging would be so broad that you will not connect with those who love your brand and buy into it.
Bouncy Website?
Your website is like your business's house. A clean, organized, and strategic website can help convert visitors into paying customers. On the other hand, a confusing and irritating website can be detrimental to your business, resulting in little to no sales. It is crucial to ensure that your website is user-friendly to boost your online presence and grow your business.
